Ciro Pizza

Ciro Pizza is a Neapolitan pizzeria on the Amsterdamsevaart in Haarlem, run by Vincenzo. Together with him, we built a website that people find on Google and in AI search. It is the first step towards bringing AI into the shop itself.

Vincenzo's time goes to the dough, the oven and his team. Websites and software were never his focus, and they should not have to be. That is true for most owners we work with, and it is where we come in.

What he needed

The brief came straight from Vincenzo:

• One page you scroll through, about the shop and the pizza.
• Made for the phone. On his old ordering page, the photos looked too small on a phone.
• Real photos of the team, the oven, the ingredients and the shop.
• One clear order button.
• A place for people who want to work with him. He wants to open more places, and that starts with finding good people.

And underneath all of that: when someone in Haarlem looks for good pizza, they should find Ciro Pizza.

How we worked

We work close to the person who runs the business, because they know the work best. With Ciro Pizza, that looked like this.

1. Listen first

   Before any design, we talked with Vincenzo about the shop, the ingredients and what a busy night looks like. Most of the text on the site comes from those conversations.

2. A first version in two days

   Two days later he had a working site on his phone. Reacting to something real is much easier than reacting to a drawing.

3. Review in the shop

   We sat down in his shop and went through the site section by section. He decided, we took notes. Some sections came out, others got bigger.

4. Photos on the spot

   Vincenzo wanted to show the real ingredients and the real shop, so we took the photos that same afternoon.

5. Live the next day

   The next day, all changes from the meeting were live, together with the new logo and the search setup described below.

6. We stay on

   We host the site, run the security checks and swap photos when he has new ones.

What we built

ciropizza.nl is one long page, built for the phone first. A few choices shaped it:

• Where the food comes from. An animated map shows two trucks driving to Haarlem, one from the north of Italy and one from Campania, near Naples.
• Real footage. Short clips from an ordinary evening in the shop, compressed so the page still loads fast on a phone.
• Hiring gets its own section. Vincenzo wants to grow, so there is a big, clear invitation to join the team.
• An FAQ with the questions customers actually ask before they come by.

All text uses short sentences and plain words. It matches how Vincenzo talks: direct, warm and proud of the food.

Getting found on Google and in AI search

A good site does not help if nobody finds it. When someone in Haarlem searches for pizza nearby, or asks ChatGPT where to get Neapolitan pizza, the answer depends on what Google and AI assistants can read about the business. So we made sure they can read everything:

• Structured data. Address, opening hours, phone number, cuisine and the FAQ are on the page in a format search engines read directly. Google does not have to guess when the shop is open.
• Linked to Google Maps. The site points straight at his verified Google Maps listing, so search engines know the website and the listing are the same business.
• Answers to real questions. Can I reserve a table? Is there vegan pizza? Where do I park? Each answer is on the page, written the way people search.
• A summary for AI assistants. An llms.txt file gives AI tools a short, factual overview of the pizzeria, so they describe it correctly.
• The basics, done right. Sitemap, Google Search Console and a preview image for when the link is shared.
• Trust. The Restaurant Guru "Recommended 2026" badge, company details in the footer, and no analytics before a visitor gives consent.

Next: AI in the shop

The website is the first step. On a busy night, orders come in by phone, online and at the counter, and every phone call pulls someone away from the dough or the oven. That is where we want to start: an AI assistant that takes phone orders and answers the usual questions, so the kitchen can keep working. From there, the plan is to look at the admin around the shop, from stock to staff schedules.

The craft stays with the people. AI takes over the routine work around it, so the team has more time for the pizza.

Is this something for your business?

If the work your team is best at keeps getting interrupted by phone calls, admin and the same questions, we would like to hear about it. With AI Consultancy we look at how you work and show where AI fits. With Solution Engineering we build it. Get in touch and tell us how your business works, or go and taste the pizza first at Ciro Pizza.